FIVE PRINCIPLES OF PERSUASION






1. APPROACH THE SITUATION WITH POSITIVE EXPECTATIONS
Have you ever approached someone with a proposal while inside you were thinking; "this is a waste of time, they'll never approve this"? If you don't believe your suggestion stands a chance, how can they...?
2. ANTICIPATE AND VOICE THEIR OBJECTIONS
Determine why they might turn you down, and then state their arguments first. If you dont preface your points with their objections, they wont even be listening to you; they will be waiting for their turn to talk so they can tell you why your recommendation wont work.
3. NUMBER AND DOCUMENT EACH POINT
The easiest and quickest way to lend legitimacy to points is to number them. Enumerating evidence makes material sound like facts rather than opinion so it carries more weight.
4. MEET THEIR NEEDS AND SPEAK THEIR LANGUAGE.
People wont do things for your reasons; you will do them for their own,,, 
Ask yourself what's most important to the person you are trying to persuade. Figure out how your proposal will benefit him and address those advantages.
5. MOTIVATE THEM TO "TRY ON"YOUR IDEAS...
The goal is to actively involve them with questions and stories so they see what you are saying. As soon as they picture what is being proposed, they are out of the passive, resistive mode and imagining your idea as if it were a done deal.

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